# Aster Chai palette

Aster colors reconciled with chai colors. Dusty, never "grape soda": every violet stays under 30% saturation (HSL).
CMYK values are uncoated approximations from a simple conversion. **Proof them against the printer's ICC profile** (GRACoL / FOGRA) before production.

## Brand

| Swatch | HEX | RGB | CMYK (approx.) | Role |
|---|---|---|---|---|
| Dusty Violet | `#7B6A92` | 123 106 146 | 16 27 0 43 | Primary aster petal; the single accent color |
| Lavender | `#B2A5C8` | 178 165 200 | 11 17 0 22 | Light petal, secondary aster tone |
| Pale Aster | `#DCD3E6` | 220 211 230 | 4 8 0 10 | Lightest petal (heath aster), tints |
| Deep Aster | `#4F4466` | 79 68 102 | 23 33 0 60 | Petal shadow, dusk |
| Golden Center | `#D3A13B` | 211 161 59 | 0 24 72 17 | Aster disk; tiny accents only |
| Chai Brown | `#6B4733` | 107 71 51 | 0 34 52 58 | Brewed chai; warm mid-tone |
| Dark Roast | `#2B211B` | 43 33 27 | 0 23 37 83 | Text on light grounds (never pure black) |
| Cream | `#F2EADB` | 242 234 219 | 0 3 10 5 | Paper, milk; text on dark grounds |
| Oat | `#E0D2BA` | 224 210 186 | 0 6 17 12 | Secondary paper, kraft-light |
| Spice Orange | `#B5602D` | 181 96 45 | 0 47 75 29 | Cinnamon accent; small doses |

## Can colorways (from the reference mockups)

| Can | HEX | CMYK (approx.) | Ink | Tittle-star color |
|---|---|---|---|---|
| Black | `#1C1C1A` | 0 0 7 89 | Cream `#F2EADB` | `#B2A5C8` |
| Warm Gray | `#57514A` | 0 7 15 66 | Cream `#F2EADB` | `#C9BFD9` |
| Chocolate | `#5A3726` | 0 39 58 65 | Cream `#F2EADB` | `#B2A5C8` |
| Burnt Orange | `#93421B` | 0 55 82 42 | Cream `#F2EADB` | `#F2EADB` (cream: no violet on orange) |
| Tan | `#B88C5A` | 0 24 51 28 | Dark Roast `#2B211B` | `#5E4F78` |
| Olive | `#393C2A` | 5 0 30 76 | Cream `#F2EADB` | `#B9ADCB` |
| Navy | `#27313B` | 34 17 0 77 | Cream `#F2EADB` | `#B2A5C8` |
| Dusty Rose | `#77504A` | 0 33 38 53 | Cream `#F2EADB` | `#D6CDE2` |
| Cream | `#D9D0C1` | 0 4 11 15 | Dark Roast `#2B211B` | `#7B6A92` |
| Sage | `#7E816D` | 2 0 16 49 | Cream `#F2EADB` | `#E3DCEA` |

## Prairie (illustration only, never for type)

| Name | HEX |
|---|---|
| grass tan | `#B8996A` |
| grass rust | `#8F5D3C` |
| grass sage | `#8B8F73` |
| grass straw | `#D2BB8C` |
| seed glint | `#EFE6D2` |
| stem | `#5D5A3E` |
| leaf | `#6F7155` |
| center rust | `#A8622F` |
| ground | `#8E7656` |
| treeline | `#5F5B57` |

## Light presets (field generator)

| Light | Sky top → mid → horizon | Haze | Sun |
|---|---|---|---|
| golden | `#8EA5B4` → `#E2D1B3` → `#F2C48B` | `#EBD2A9` | `#FFE4B3` |
| dusk | `#30364C` → `#76697C` → `#D29A7B` | `#887884` | `#E9AE8C` |
| overcast | `#A9ABB2` → `#C9C7C4` → `#DAD5CC` | `#D3D0CA` | `#E6E2DA` |

## Rules

- Violet is the **one accent**. Use it on cream, oat, brown or sage, never as a large field on black next to orange (that reads as Halloween in October).
- Spice Orange stays small: a rule, a sticker, one word.
- Text is Dark Roast on light grounds and Cream on dark grounds. Never pure black or pure white.