Aster Chai

Brand assets · Phases 0–5 · Late Sun logo approved · layered PSD/PSB masters are kept offline

Documents

Phase 0 · The aster system

Aster system sheet — Aster system sheet 5 abstraction levels · 3 lights · palettePNG

Field · golden — Field · golden low sun, warm hazeSVG · PNG

Field · dusk — Field · dusk afterglow, cooledSVG · PNG

Field · overcast — Field · overcast flat light, mistSVG · PNG

bloom level0 8raysSVG

bloom level1 8raysSVG

bloom level2 8raysSVG

bloom level3 21raysSVG

bloom level4 30raysSVG

Source: aster.py · palette.json · build_system_sheet.py

Phase 1 · Logo approved: Late Sun

Logo system · Late Sun the mark above the name · compact cut · Eight-Ray secondary · 16 pxPNG

Approved files (mark only; the name is live type)

eight-ray-aster mark color — eight-ray-aster mark colorSVG · PNG

eight-ray-aster mark mono — eight-ray-aster mark monoSVG · PNG

eight-ray-aster mark reversed — eight-ray-aster mark reversedSVG · PNG

late-sun compact-16 color — late-sun compact-16 colorSVG · PNG

late-sun compact-16 mono — late-sun compact-16 monoSVG · PNG

late-sun compact-16 reversed — late-sun compact-16 reversedSVG · PNG

late-sun compact color — late-sun compact colorSVG · PNG

late-sun compact mono — late-sun compact monoSVG · PNG

late-sun compact reversed — late-sun compact reversedSVG · PNG

late-sun mark color — late-sun mark colorSVG · PNG

late-sun mark mono — late-sun mark monoSVG · PNG

late-sun mark reversed — late-sun mark reversedSVG · PNG

How we got here

Comparison sheet — Comparison sheet 3 refined directions · 16 px · one color · reversed · on a canPNG

Explorations — Explorations 5 directionsPNG

All Phase 1 finals: 01_logo/finals/ · Source: build_logos.py · build_logo_system.py

Phase 2 · The reference cans at 8 FL OZ (237 mL)

Lineup · Late Sun above the name — Lineup · Late Sun above the name primary · 10 colorways · live typePNG

Lineup · Eight-Ray Aster above the name — Lineup · Eight-Ray Aster above the name the alternate you asked forPNG

Reference (before) — Reference (before) said 8.5 ozPNG

Phase 3 · Can concepts C1 chosen

Overview · front and three-quarter views — Overview · front and three-quarter views C0 basics firstPNG

C0 · Basics · Black — C0 · Basics · Black 3/4 view; front and label in the folderPNG

C0 · Basics · Burnt Orange — C0 · Basics · Burnt Orange 3/4 view; front and label in the folderPNG

C0 · Basics · Cream — C0 · Basics · Cream 3/4 view; front and label in the folderPNG

C1 · Prairie at Dusk — C1 · Prairie at Dusk 3/4 view; front and label in the folderPNG

C2 · Night Sky — C2 · Night Sky 3/4 view; front and label in the folderPNG

C3 · Botanical — C3 · Botanical 3/4 view; front and label in the folderPNG

C4 · Restrained — C4 · Restrained 3/4 view; front and label in the folderPNG

C5 · Early Fall — C5 · Early Fall 3/4 view; front and label in the folderPNG

C5 · Late Fall — C5 · Late Fall 3/4 view; front and label in the folderPNG

C5 · First Frost — C5 · First Frost 3/4 view; front and label in the folderPNG

C6 · Geometric — C6 · Geometric 3/4 view; front and label in the folderPNG

Phase 4 · Field marketing uses C1 Prairie at Dusk

Hero · 16:9 — Hero · 16:9 2560 × 1440PNG

Poster · 18 × 24 in — Poster · 18 × 24 in 300 ppi · PSB + PDFPNG · PDF

Instagram · can in the field — Instagram · can in the field 1080²PNG

Instagram · late asters — Instagram · late asters 1080²PNG

Instagram · sampling — Instagram · sampling 1080² · details TBDPNG

Story · can — Story · can 1080 × 1920PNG

Story · sampling — Story · sampling 1080 × 1920PNG

Launch · A — Launch · A Asters wait for fall. So did we.

Launch · B — Launch · B Late in the year. Right on time.

Launch · C — Launch · C The last bloom of the season.

Phase 5 · Other marketing

Sampling kit

Table-front banner · 72 × 30 in — Table-front banner · 72 × 30 in 100 ppi · PDFPNG · PDF

Tent card · two 4 × 6 in panels — Tent card · two 4 × 6 in panels gray QR placeholder · fold proof on PDF p.2PNG · PDF

Cup sticker · 1.5 in — Cup sticker · 1.5 in die line on PDF p.2PNG · PDF

Retail

Sell sheet · letter — Sell sheet · letter specs TBDPNG · PDF

Shelf talker · 3.5 × 5 in — Shelf talker · 3.5 × 5 in price TBDPNG · PDF

Sticker sheet · letter — Sticker sheet · letter mark · bloom · 3 phrasesPNG · PDF

Merch

Tote — Tote one-color deep asterPNG

T-shirt — T-shirt deep aster, chest printPNG

Web

Landing page · desktop — Landing page · desktop 1440 widePNG

Landing page · mobile — Landing page · mobile 390 pt @2xPNG

Social (non-field)

Named for a flower — Named for a flower 1080²PNG

Real chai for real moments — Real chai for real moments 1080²PNG

Classic, in three colors — Classic, in three colors 1080² · C0 basicsPNG